Christian Blake
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By Christian Blake | November 30, 2007

http://christianblake.com/advertising-direct-mail-home-business/

In 2005 I developed a cutting-edge marketing tool for real estate agents that allowed them to target their particular “farm”. I quickly learned that real estate agents were not the only type of businesses interested in this marketing tool. Many types of companies wanted to advertise on the mailer such as plumbing contractors, restaurants, home remodeling contractors, etc. Anyone who wanted to market a specific neighborhood of homes could do so using my marketing tool.

The basic idea is this: photograph every home in a neighborhood and then mail the homeowner (or current resident) a postcard featuring his or her home on the cover. Imagine the shock of getting a professionally designed postcard in the mail that features a photograph of your home on the cover! Companies would include their information around the perimeter of the house photograph along with using the entire reverse-side of the postcard to advertise their product or services.
Needless to say, the marketing tool was a major hit. Residents loved them, and the companies who used the marketing tool received incredible response rates from every mailing.

Eventually I got burned out on the business itself and quit selling advertising space, but not before I accumulated over 25,000 photographs of homes through Orange and LA County California! I still have several hard drives and many DVD’s locked in a bank vault with every house I’ve ever photographed.

Although I’ve moved to other venues for making money, I still occasionally do a mailer for a friend or family member who needs exposure. I wrote a book that teaches step-by-step how how to build this type of business. You can read more about my marketing tool here: earn money direct mailing.